The Simple app coaches people on long-term weight loss and healthy eating. We empathize with the frustration people feel as a result of fad diets, false promises, and confusing health information. So everything we recommend is delivered with care (not judgment!) and intentionally free from unreasonable, unsustainable, and joyless dieting practices. That's right— Simple’s practical weight loss approach doesn't require calorie counting, cutting out essential food groups, or weighing every bite. With us, you’ll be supported to make steady progress towards your desired weight and a healthier lifestyle through our positive, easy-to-follow daily coaching— which centers on: